The Combination of Activities That Represent Everything a Firm Can

question 28

Multiple Choice

The combination of activities that represent everything a firm can do to influence demand for its good,service,or idea is referred to as the marketing

• A)plan.
• B)model.
• C)mix.
• D)concept.
• E)matrix.

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Definitions:

Unconscionable Contracts

Agreements that are so unfairly one-sided that they are deemed immoral or unjust and are therefore unenforceable under the law.

Unconscionability

A doctrine in contract law that describes terms that are so unjustly one-sided that they are considered shockingly unfair or oppressive.

Doctrine of Privity

A principle that states a contract cannot confer rights or impose obligations arising under it on any person or agent except the parties to it.

Statutory Assignment

The transfer of rights or benefits from one party to another as permitted or dictated by statute.