What Are the Three Types of Media Influence? Give an Example

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What Are the Three Types of Media Influence? Give an Example

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The Answer is Communication theorists believe that the media can have three types of influence.The first,called cultivation,
refers to the notion that people begin to think that what they see on television and in other media really represents the mainstream of what happens in our culture.For example,college students who watch the soaps are more likely than nonviewing students to overestimate the incidence of divorce.The second influence,agenda setting,refers to news reporters who select what to ignore and what to report,and within the stories they report,what to emphasize.
A news channel which focuses more on celebrity gossip instead of stories that are actually newsworthy is an example of agenda setting.The third influence is social learning.The contention here is that characters on television,in the movies,or in romance novels may serve as models whom we imitate,perhaps without even realizing it.Research has found,for example,that teens who watch more sexy television engage in first intercourse earlier than do other teens.
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What Are the Three Types of Media Influence? Give an Example

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