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Obtaining a significant interaction means that both factors A and B have significant main effects.
Retailer
A business or person that sells goods directly to consumers, typically operating from a physical or online store.
National Brand
Products or services that are marketed under a manufacturer's branding and distributed across an entire country, distinct from private labels or local brands.
Private-label Brand
Products manufactured by one company for sale under another company's brand, typically offered as lower-cost alternatives to national brands in retail stores.
National Brand
A brand that is marketed and recognized across an entire country, offering a consistent product or service quality and experience.
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