Examlex
In the context of decision making,______ can be thought of as the guidelines a person uses when confronted with a situation in which a choice must be made.They are acquired early in life and are a basic (often taken-for-granted) part of an individual's thoughts.
Message
is a piece of information or communication conveyed from one person to another, either verbally, written, or through another medium.
Source
The person or group communicating a message.
Central Route
A concept in the Elaboration Likelihood Model referring to the path of persuasion that involves careful and thoughtful consideration of the arguments presented.
Persuasion
The process of influencing someone's beliefs, attitudes, or behaviors through communication.
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