When Users Are Comparing the Value of a New Technology

question 40

Multiple Choice

When users are comparing the value of a new technology to an existing technology,they are said to be using objective information when the comparison is based on:

• A) anticipated technological benefits.
• B) future prediction regarding the availability of complementary goods.
• C) perceived installed base.
• D) actual technological benefits.

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Definitions:

Informal Tone

A casual or conversational style of communication that may include colloquial language.

Empathy

The capacity to comprehend and empathize with someone else's emotions by looking at situations from their perspective.

Successful Message

A communication that effectively conveys its intended information or persuasive intent to the audience, achieving its objectives.

Channel Choice

The decision-making process regarding the most effective medium or method to deliver a specific message.