One of the Following Is Not a Question That Should

question 5

Multiple Choice

One of the following is not a question that should be answered when evaluating the performance of corporate venturing efforts.Which is it?

• A) Is the venture attracting external venture funding?
• B) Is the venture considered to be a market success?
• C) Does the venture add to the worth of the firm internally?
• D) Does the value proposition offered by the venture insulate it from competitive attack?

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Definitions:

Net Sales

The remaining revenue from sales after removing expenses related to returns, provisions for defective or unaccounted-for goods, and concessions.

Return on Total Assets

Return on total assets (ROTA) is a financial ratio that measures the profitability of a company in relation to its total assets.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenues.

Beginning Total Assets

The total value of all assets owned by a company at the start of a financial period.