Smell-O-Vision Designed an Invention to Pump Odors into Movie Theatres

question 50

Multiple Choice

Smell-O-Vision designed an invention to pump odors into movie theatres.It flopped,in spite of its innovativeness.What kind of new entry strategy was the company using to penetrate the market?

• A) imitative
• B) adaptive
• C) pioneering
• D) differentiated

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Definitions:

Holding Costs

Expenses associated with storing inventory over a certain period, including warehousing, insurance, depreciation, and opportunity costs, among others.

Level Scheduling

is a production strategy aimed at producing goods at a consistent rate, balancing production output with customer demand to minimize inventory costs and optimize operational efficiency.

Aggregate Planning Horizon

The timeframe over which a company plans its overall production levels and inventory positions to meet forecasted demand, typically ranging from 3 to 18 months.

Hiring And Layoffs

Employment practices that involve adding new employees to the workforce or releasing employees from a company, typically due to economic conditions or company restructuring.