Which of the Following Is Not a Risk Normally Associated

question 19

Multiple Choice

Which of the following is not a risk normally associated with Bottom of the Pyramid strategies?

• A)A low-end version of a brand may detract from the overall brand attractiveness.
• B)The new low-cost products they develop may cannibalize the sales of their core products.
• C)Entrenched competitors can impact the ability of the new firm to enter the market successfully.
• D)New products may be perceived as exploiting the privileged customer with substandard products.

---

Definitions:

Sensation Seekers

Individuals who have a heightened preference for experiences and activities that are stimulating or novel.

Risky

Involving or associated with the possibility of negative outcomes or danger.

Opponent-process Theory

A psychological and neurological model that explains how the perception of colors is achieved by the brain through the activation of opposite (or opponent) processes.

Hedonic State

An individual's experience of pleasure or happiness, often influencing their behavior or decisions.