Apple Inc Reported Revenues of 171 Billion USD and Net Income

question 84

Multiple Choice

Apple Inc. reported revenues of 171 billion USD and net income of 37 billion USD in 2012. These figures represent a stunning annual growth in revenue and net income of 57 percent and 43 percent, respectively, for the 2011 to 2013 time period. This information indicates the importance of using __________ to evaluate company financial performance.

• A)financial ratios
• B)industry norms
• C)historical comparisons
• D)competitor analysis

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Definitions:

Cash Operating Expenses

Expenditures that a company makes in cash for the day-to-day running of its business.

Capital Budgeting

The process of planning and managing a company's long-term investments in assets and projects based on their potential to generate earnings and cash flow.

Incremental Sales

This refers to the additional revenue generated from a new business strategy or marketing effort beyond existing sales.

Operating Expenses

Recurring expenses related to the normal business operations, such as wages, rent, and utilities, but not including cost of goods sold.