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There Is a Positive Influence of CSR on the Consumer

question 149

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There is a positive influence of CSR on the consumer evaluation of companies and their purchasing decisions, according to recent studies.


Definitions:

Cost Price

The total cost incurred to produce or purchase an item before any markup or selling expenses are added.

Operating Expense

Expenditures that a business incurs through its normal business operations.

Operating Profit

Earnings before interest and taxes (EBIT), representing the profit a business makes from its operations.

Selling Price

The amount for which a product or service is sold to the customer.

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