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Five-forces analysis implicitly assumes a zero-sum game, a perspective that can be short-sighted.
Average Total Cost
The aggregate expense of manufacturing (sum of constant and variable expenses) spread over the total units produced.
Marginal Cost
The upsurge in full costs resulting from the fabrication of an additional unit of a product or service.
Marginal-Cost Curve
A graphical representation showing how the cost to produce one additional unit of a good or service changes as production volume changes.
Average-Total-Cost Curve
A curve showing the average total cost of producing different levels of output in the short run.
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