It Is Important to Question the Reliability of Forecasts Because

question 103

Multiple Choice

It is important to question the reliability of forecasts because

• A) if predictions are too low, a company like Motel 6 might build too many units and thus have a surplus of capacity.
• B) uncertainty is black and white, and therefore the gray areas are unimportant.
• C) underestimating uncertainty can lead to good competitive strategies.
• D) the growth new industries, such as that of telecommunications, cannot be predicted.

---

Definitions:

Demand

The quantity of a product or service that consumers are willing and able to purchase at various price levels at a given time.

Substitutes

Goods or services that can be used in place of each other; when the price of one goes up, the demand for the other can increase.

Elastic Demands

A market situation where the quantity demanded of a good or service significantly changes in response to a change in price.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price within a specified time period.