The Change Process Is Complete Only When Employees Recognize the Need

question 32

True/False

The change process is complete only when employees recognize the need for change.

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Definitions:

Ad-equivalency Value

A metric used in public relations and advertising to quantify the worth of media coverage or publicity by comparing it to the cost of equivalent paid advertising space or time.

Momentum Effect

The tendency of an asset to continue moving in its current direction, whether up or down, in the financial market.

Impression

A metric used in digital marketing to represent the number of times an advertisement or social media post is displayed, regardless of whether it was clicked or not.

Norm

A standard or pattern of social behavior that is typical or expected within a particular group or culture.