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Once attacked, competitors are faced with deciding
Subjective Norm
The perceived social pressure to perform or not perform a particular behavior, based on the expectations of others.
Specific Measures
Detailed and precise metrics or criteria used for evaluating or assessing particular aspects or phenomena.
Theory of Reasoned Action
A psychological theory that proposes that an individual's intention to engage in a behavior is a primary determinant of whether they will actually do so, influenced by their attitudes and subjective norms.
Actual Intentions
The true motivations or reasons behind an individual's actions or decisions.
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