Managers Seeking to Preserve and Grow Existing Business Relationships Tend

question 67

Multiple Choice

Managers seeking to preserve and grow existing business relationships tend to do better when they attend to:

• A) Outside environmental factors
• B) Legal arrangements
• C) Achieving each and every short-term goal
• D) Winning new customers
• E) The entire value-added chain

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Definitions:

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until there is an incentive to perform.

Law of Effect

A principle in psychology stating that responses closely followed by satisfaction will become firmly attached to the situation and therefore more likely to recur in similar situations.

Spontaneous Recovery

The reappearance of a conditioned response after a period of lessened response.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which are used to either increase or decrease the likelihood of a behavior repeating.