If a Company Sums Up the Value of All Its

question 70

Multiple Choice

If a company sums up the value of all its customers' future purchases,discounted back into today's dollar,the resultant picture of the value of the firm is called:

• A) Customer tolerance
• B) Customer equity
• C) Operating profit
• D) Gross value
• E) Net value

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Definitions:

Usability

The ease with which people can use an object, tool, or interface to achieve a particular goal, often evaluated in product and software design.

Security

Measures and protocols implemented to protect information, networks, computers, and data from unauthorized access, attacks, or damage.

Roaming

The ability for a wireless device to operate on another company's network when traveling away from the home network's coverage area.

Mobile Wallets

Digital versions of traditional wallets that someone can have on their smartphones, where they can store various payment information and other credentials for making transactions.