Which of the Following Is NOT True of Direct Marketing

question 7

Multiple Choice

Which of the following is NOT true of direct marketing?

• A) It is a form of marketing
• B) It precludes face-to-face interaction
• C) It implies uniqueness in seeking a measurable response
• D) Its activities can be stored on databases
• E) It is not interactive

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Definitions:

Capital Lease

A contractual arrangement that transfers substantially all the benefits and risks of ownership to the lessee so that the lease is in effect a purchase of the property.

Plant Assets

Long-term tangible assets used in the operation of a business, such as buildings, machinery, and equipment.

Loss On Redemption

A financial loss experienced when redeeming bonds or securities before their maturity date for a price higher than their face value.

Carrying Value

The book value of an asset or liability on a company's balance sheet, calculated as its original cost minus any depreciation, amortization, or impairment costs.