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_____ can be realized when the promotion mix includes other media and communication channels.
Primacy Effect
Tendency to attend to the first pieces of information observed about another person in order to form an impression.
Halo Effect
Attributing a variety of positive qualities to those you like.
Horn Effect
Attributing a variety of negative qualities to those you dislike.
Recency Effect
Tendency to attend to the most recent information observed about another person in order to form or modify an impression.
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