The Media Plan

question 8

Multiple Choice

The media plan:

• A) Determines what the content of the advertising message will be
• B) Chooses the channel of communication
• C) Includes performance objectives
• D) Is also called a creative plan
• E) Supports staged events

---

Definitions:

Respondents

Individuals who answer or reply to questions, especially in the context of surveys or research.

Generations

Groups of individuals categorically divided based on their birth years, sharing similar social, cultural, political, and economic influences.

Big Data

Large volumes of data that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Volume

The quantity of something, measured in terms of units, such as sales volume, which refers to the number of units sold within a particular period.