Which of the Following Statements About Outdoor Media Is True

question 25

Multiple Choice

Which of the following statements about outdoor media is true?

• A) Ads can be easily and inexpensively altered should the need arise
• B) It is not used a great deal in business marketing
• C) It is used most often to encourage action within a local market
• D) It combines both sound and visuals
• E) Outdoor media ads can have more impact than ads in other media

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Definitions:

Net Capital Outflow

The difference between a country's savings and its domestic investments, representing the amount of money that flows out of the country to invest abroad minus the amount of money that flows into the country from foreign investors.

Net Exports

The value of a country's total exports minus its total imports; a measure of a nation's foreign trade balance.

Net Capital Outflow

The financial discrepancy between home country residents' investments in foreign lands and foreign investors' stakes in domestic assets.

U.S. Net Capital Outflow

The difference between the purchase of foreign assets by residents of the United States and the purchase of U.S. assets by foreigners.