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Tactical Goals Specify the Desired Outcomes for Specific Communication Efforts

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Tactical goals specify the desired outcomes for specific communication efforts.


Definitions:

Direct Expense

A cost that can be directly traced to producing specific goods or services, such as raw materials and labor.

Profit Center

A segment of a business that is responsible for generating its own revenue and profit.

Manager's Performance

Evaluation of how effectively a manager meets objectives and achieves goals.

Support Department Allocation Rate

A rate used to charge internal support department costs to producing departments based on usage or benefit derived.

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