An Effort by Firms to Manage the Key Word Content

question 29

Multiple Choice

An effort by firms to manage the key word content of their web pages and the number of external links to their site on other sites in order to come up on the first page of searches is:

• A) Search engine marketing
• B) Affiliate marketing
• C) Pay per click advertising
• D) Search engine optimization
• E) Interactive advertising

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Definitions:

Obesity

A medical condition characterized by excessive body fat that presents a risk to health, often resulting from an imbalance between calorie intake and expenditure.

External Motivation

The drive to perform an action or behavior due to external rewards or pressures.

Stereotypes

Overgeneralized beliefs about a particular category of people, assuming that all members of that category share the same characteristics.

Stereotype Threat

The risk of confirming negative stereotypes about one's group, which can impair performance in areas such as academics or sports.