PR

question 61

Multiple Choice

PR:

• A) Seeks to build/maintain mutual goodwill
• B) Is basically a crisis management tool
• C) Is best used in isolation from other forms of promotion
• D) Is impersonal, one-way communication
• E) Has more control over what is said than advertising

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Definitions:

Manager's Behaviour

The actions, strategies, and practices employed by a manager in guiding, leading, and managing a team or an organization.

Service Level Agreements

Formal contracts between service providers and customers that outline the level of service expected, including timelines and quality benchmarks.

Transfer Price

Transfer Price is the price at which divisions of a company transact with each other, such as the trade of supplies or labor between departments.

Provided Services

The delivery of intangible activities or benefits performed by one party for another, often tailored to the customer's needs.