In _____ the Marketer May Bid on Key Search Terms

question 76

Multiple Choice

In _____ the marketer may bid on key search terms and thereby have its firm name appear when a potential customer searches using that term.

• A) Email marketing
• B) Search engine marketing
• C) Affiliate marketing
• D) Interactive advertising
• E) Web optimization

---

Definitions:

B2C Model

Business-to-Consumer model, a sales model in which businesses sell products or services directly to consumers.

Sell-Side Marketplaces

Online platforms where sellers can offer products or services directly to buyers, typically used in business-to-business or business-to-consumer transactions.

B2C Model

Business-to-Consumer model, a commercial transaction model where businesses sell products or services directly to the end-users or consumers.

Buy-Side Marketplace

A digital or physical marketplace that focuses on buyers, allowing them to search, compare, and purchase goods or services.