All of the Following Statements About Touchpoints Are True EXCEPT

question 25

Multiple Choice

All of the following statements about touchpoints are true EXCEPT:

• A) They include service calls made by field technicians
• B) They can be used to collect information from the customer if the company has a system for gathering and sharing that information
• C) They are important opportunities to reinforce the brand position
• D) They can be adapted to fit the needs and personality of the customer
• E) If they provide less, they will create confusion and dissatisfaction in the customer's mind

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Definitions:

Inflation

The speed at which the ordinary price index for goods and services rises, devaluing the consumer's purchasing leverage.

Wealth Redistribution

The transfer of wealth from richer sections of society to poorer sections through mechanisms like taxation, welfare programs, or other state interventions.

Real Terms

Adjusting financial figures to account for inflation, to reflect the actual purchasing power.

Tax Rate

The percentage at which an individual or corporation is taxed, which can vary based on income level, type of income, and jurisdiction.