The Goal-Setting Process for Communications Planning Includes Determining the Audience

question 40

True/False

The goal-setting process for communications planning includes determining the audience and deciding what the marketer wants the audience to get out of the communication.

---

Definitions:

Net Cash

The total amount of cash and cash equivalents a company possesses after subtracting all its cash outflows from its cash inflows.

Operating Activities

Activities that relate to the primary operations of a company, such as selling, general, and administrative activities, as well as the production of goods and services.

Free Cash Flow

The amount of cash a company generates after accounting for capital expenditures needed to maintain or expand the asset base.

Net Income

The total profit or loss of a company after all expenses, including taxes and interest, have been subtracted from revenue.