An Effort by Firms to Manage the Key Word Content

question 29

Multiple Choice

An effort by firms to manage the key word content of their web pages and the number of external links to their site on other sites in order to come up on the first page of searches is:

• A) Search engine marketing
• B) Affiliate marketing
• C) Pay per click advertising
• D) Search engine optimization
• E) Interactive advertising

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Definitions:

GNP

Gross National Product, the total value of all goods and services produced by the residents of a country within a specific time period, including income earned abroad.

Titanium

A strong, light, corrosion-resistant metal with the highest strength-to-density ratio of any metallic element.

GDP

Gross Domestic Product, a measure of the economic production and growth, which quantifies the total value of all goods and services produced over a specific time period within a country.

Bicycle Company

A business entity that specializes in the manufacturing, distribution, and sale of bicycles and related equipment and accessories.