Which of the Following Statements About a Customer-Focused Team Is

question 40

Multiple Choice

Which of the following statements about a customer-focused team is FALSE?

• A) Each group is represented and each representative should ensure that his/her area supports the customer-focused marketing strategy
• B) It formalizes communication between parts of the organization that should be communicating
• C) It is a sales-led example of organizing around the customer in a hybrid format
• D) Functional groups still remain, but are also organized around specific customer groups
• E) It is up to the customer-focused team and not marketing manager to ensure that communication is timely and accurate

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