CLV Is a Statistical Estimate Whose Accuracy Depends Upon All

question 70

Multiple Choice

CLV is a statistical estimate whose accuracy depends upon all the following EXCEPT:

• A) The relevance of historical data
• B) The proximity of the horizon
• C) The choice of a discount rate
• D) The accuracy of anticipated account maintenance rates
• E) The customer service strategies

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Definitions:

Annual Return

The percentage change in an investment's value over a one-year period, including dividends, interests, and capital gains.

Investment

The allocation of resources, usually financial, in something to earn a return or gain profit.

Equal Alternatives

A situation or choice where the options available have the same value or likelihood.

Frequency

A statistic specifying the number or proportion of items in a class that have a given property.