Role Theory

question 52

Multiple Choice

Role theory:

• A) Enables us to examine markets for patterns in buying behavior
• B) Describes behavior as a result of combined effects of organizational, individual, environmental, and market factors
• C) States that buyers go through a choice process to arrive at decisions on how they will buy
• D) Suggests that people behave within a set of norms of others due to the role in which they have been placed
• E) Recognizes that extrinsic rewards are a function of the reward/measurement systems of the organization

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Definitions:

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