Examlex

Solved

When More Than One Person Is Involved in Making a Purchase

question 51

Multiple Choice

When more than one person is involved in making a purchase decision,the group of participants in the company are called the:


Definitions:

Drive Theory

A psychological theory suggesting that motivation is a result of biological drives that require satisfaction.

Pull Theories

Theories that propose mechanisms or reasons why people are "pulled" towards certain behaviors or actions, often used in migration studies or motivational psychology.

Expectancy-value Theory

A theory which states that the motivation to engage in a behavior is determined by the expected outcomes and the value of those outcomes to the individual.

Social Needs

Fundamental human needs that pertain to belonging, affection, acceptance, and friendship, which are essential for psychological and social well-being.

Related Questions