According to the Buy-Phase Model,what Is the First Step in the Buying

question 57

Multiple Choice

According to the buy-phase model,what is the first step in the buying process?

• A) Definition of the product-type needed
• B) Recognition of a need
• C) Development of detailed specifications
• D) Search for qualified suppliers
• E) Acquisition and analysis of proposals

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Definitions:

Indirect Claim Message

A communication approach that presents a complaint or request in a less confrontational manner, typically by explaining the context and significance before stating the actual claim.

Claim Message

A communication that makes a request for action or change due to dissatisfaction or a discrepancy.

Right Tone

The selection of a writing or speaking style that is appropriate for the audience and the message's purpose.

Indirect Claims

Requests or complaints made in a subtle, non-confrontational manner, focusing on context and rationale before stating the actual claim to foster understanding.