Modified Rebuys

question 42

Multiple Choice

Modified rebuys:

• A) Mean repurchasing regularly
• B) Imply products or services never purchased before
• C) May involve need recognition, an evaluation of suppliers and a decision
• D) Need recognition and placing an order
• E) Imply the buyer has no experience with the product or service

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Definitions:

Network

A connecting system (wireline or wireless) that enables multiple computers to share resources.

ASP

Stands for Application Service Provider, a business providing computer-based services to customers over a network, such as access to a particular software application using a standard protocol.

ERP

Enterprise Resource Planning, an integrated management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions.

PaaS

Platform as a Service; a cloud computing model that provides a platform allowing customers to develop, run, and manage applications without dealing with the underlying infrastructure.