BASF Sells Fibers Direct to Dupont for the Manufacture of Carpet

question 67

Multiple Choice

BASF sells fibers direct to Dupont for the manufacture of carpet and through distributors to smaller companies.This example shows that business marketing is characterized by _____ compared to consumer marketing.

• A) Shorter distribution channels
• B) Marketing research
• C) Greater web integration
• D) Consumption
• E) Lesser emphasis on personal selling

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Definitions:

Nutrition

The process by which living organisms obtain and process the nutrients necessary for health, growth, and maintenance of body functions.

Contaminated Area

A location or surface that has been exposed to potentially infectious agents or hazardous materials, making it unsafe without proper precautions.

Solution

A mixture in which all components are evenly distributed within the liquid, forming a homogeneous mixture.

Gauge

A measurement tool or instrument for determining the magnitude, amount, or contents of something, often used for pressure, thickness, or diameter.