Examlex
Identify the incorrect statement about SRIP.
Intangible Attributes
Refers to the non-physical features or benefits associated with a product or service, such as brand reputation, service quality, and customer experience.
Tangible Attributes
Physical characteristics or features of a product that can be seen, touched, and measured.
Consumer Needs
The essential requirements and desires that individuals seek to fulfill with products and services.
Political Candidate
An individual who seeks to be elected to a governmental position or office.
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