In Terms of the Buying Center Roles,the Person Who Sets

question 16

Multiple Choice

In terms of the buying center roles,the person who sets the budget for the purchase is the:

• A) Controller
• B) Influencer
• C) Gatekeeper
• D) Purchasing agent
• E) Decision maker

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Definitions:

Grapevine

An informal communication network within an organization, known for spreading rumors and unofficial information.

Single-strand Chain

A single-strand chain typically refers to a sequence of items or elements connected linearly, often used in molecular biology or chemistry contexts.

Randomly Contacting

The process of reaching out or communicating without a specific pattern or targeted system, often used in research or marketing.

Grapevine

An informal channel of communication in organizations or communities, characterized by the spontaneous and unofficial spreading of information and rumors.