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To Help the Reader Understand Organizational Behaviour, the Authors Use

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To help the reader understand organizational behaviour, the authors use a:


Definitions:

Guerrilla Marketing

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results, often involving surprise or creative engagement.

Guerrilla Marketing

An advertising strategy that uses unconventional, low-cost tactics to create engaging and unexpected encounters with the brand, targeting consumers in unexpected places.

Global Warming

The long-term increase in Earth's average surface temperature due to human activities, particularly emissions of greenhouse gases.

Carbon Offsetting

A method for individuals or companies to compensate for their carbon emissions by funding an equivalent carbon dioxide saving elsewhere.

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