The Last Step of Lewin's Model of Change Is

question 56

Multiple Choice

The last step of Lewin's model of change is:

• A) Changing
• B) Refreezing
• C) Motivation
• D) Resistance
• E) Unfreezing

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Definitions:

Point-Of-Purchase Display

Marketing materials or advertising placed next to the merchandise it is promoting, typically found in the retail environment.

Sales Promotion

Marketing activities that aim to temporarily increase sales or the visibility of a product or service through incentives or discounts.

Ben & Jerry's

An American ice cream company known for its unique flavors, environmental activism, and social responsibility efforts.

Complimentary Scoop

A free serving of ice cream or other scoopable item offered to customers as a courtesy or promotional gesture.