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What Is Impression Management? What Should a Person Do to Create

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Essay

What is impression management? What should a person do to create a positive first impression? Why are initial impressions important to managers?


Definitions:

Wholesale Price

The cost of goods sold in large quantities, typically to retailers or other entities for resale, not including retail markup.

Trade Discount

A reduction in the listed price of goods or services offered by sellers to buyers in the business-to-business market.

Net Price

The actual price paid for a product or service after subtracting any discounts, rebates, or allowances from the list price.

Green Thumb Nursery

A business specializing in plants, gardening supplies, and expert advice for gardening enthusiasts.

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