In the _________ Bias, a Decision Maker Tends to Base

question 120

Multiple Choice

In the _________ bias, a decision maker tends to base decisions on information that is readily available in memory.

• A) Confirmation
• B) Availability
• C) Representativeness
• D) Overconfidence
• E) Framing

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Definitions:

Potential Customer

An individual or entity that is likely to be interested in a company's product or service but has not yet made a purchase.

Business Models

Frameworks that describe how a company creates, delivers, and captures value, in both economic, social, and other contexts.

Experimentation

The process of conducting tests and trials to explore hypotheses or new ideas, typically to gain knowledge or validate theories.

Cost Structure

An outline of the types and relative proportions of fixed and variable costs that a business incurs in its operations.