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Explain What Media Richness Is, and Discuss Why This Idea

question 56

Essay

Explain what media richness is, and discuss why this idea is important for managers. Give examples of at least three types of messages and the type(s) of media that would be appropriate for each.


Definitions:

Academic Success

Achievement or excellence in educational activities, often measured by grades, awards, or the completion of degrees.

Newsletters

Publications, usually regular, that provide news, information, and updates to a specific audience.

Monthly Evening Events

Regularly scheduled activities or programs that occur once a month in the evening, catering to community engagement or entertainment.

Menial Tasks

Simple, often repetitive, tasks that require little skill and are sometimes seen as low status or drudgery.

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