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The generation that currently makes up the largest number of individuals in America is:
Points of Difference
Unique features or attributes of a product, service, or brand that set it apart from its competitors.
Competitive Substitutes
Alternative products or services that can replace or serve as substitutes for another in satisfying consumer needs or desires.
Organization Principles
Fundamental guidelines or rules that dictate how an organization is structured and operates to achieve efficiency and goal attainment.
Quality
The extent to which a service or product satisfies or goes beyond what customers hope for.
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