In the Elaboration Likelihood Model of Persuasion, the Central Route

question 90

Multiple Choice

In the elaboration likelihood model of persuasion, the central route

• A)is effective when people lack the time or energy to think about the message.
• B)is more persuasive when people have the ability and the motivation to pay attention.
• C)involves factors such as the source's attractiveness or the emotional power of an appeal.
• D)is usually used by television advertisers to persuade the viewers into buying their products.

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