A Technique That Uses IT to Develop an Ongoing Relationship

question 79

Multiple Choice

A technique that uses IT to develop an ongoing relationship with buyers to maximize the value an organization can deliver to them over time is ________.

• A) customer relationship management
• B) total quantity management
• C) customer experience management
• D) customer perception measurement

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Definitions:

Directional Research Hypothesis

A hypothesis that specifies the direction of the expected difference or relationship between the variables being studied.

Research Hypothesis

A statement predicting the relationship between variables, formulated to be tested by research.

Null

Typically refers to the null hypothesis in statistical analysis, which posits that there is no significant difference or relationship between specified populations, any observed difference being due to sampling or experimental error.

Assume

To accept something to be true without question or proof.