The Amount of Information That a Communication Medium Can Carry

question 100

Multiple Choice

The amount of information that a communication medium can carry is known as ________.

• A) media naturalness
• B) information richness
• C) coding capability
• D) information content

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Definitions:

Attitude-Behavior Consistency

The extent to which a person's beliefs, feelings, and attitudes are reflected in their actions or behavior.

Sexuality

The capacity for sexual feelings and the spectrum of an individual's attractions, behaviors, and identity, often influenced by cultural, psychological, and biological factors.

Implicit Attitudes

Unconscious beliefs or feelings that influence an individual's perceptions and actions towards others or various situations.

Consumer Surveys

A method used by businesses to collect information on customer preferences, behaviors, and satisfaction through questionnaires.