When Procter & Gamble Uses the Same Distribution System to Deliver

question 13

Multiple Choice

When Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains, this is an example of ________.

• A) synergy
• B) focused differentiation strategy
• C) diversification strategy
• D) unrelated diversification strategy

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Definitions:

Ideological Belief Structures

The frameworks and sets of beliefs that shape an individual's or group's worldviews and political thinking.

Socially Normative

Behaviors or practices that are considered normal or typical within a society or social group.

Axiomatic

Pertaining to self-evident truths or principles that require no proof.

Ideological Arguments

Debates or discussions rooted in strongly held beliefs or principles.