Unilever Sells Different Products Using a Different Marketing Approach in England

question 46

Multiple Choice

Unilever sells different products using a different marketing approach in England than it uses when marketing these products in the United States. This is an example of a ________ strategy.

• A) vertical integration
• B) focused low-cost
• C) global
• D) multidomestic

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Definitions:

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Tabular Form

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PivotTable Report

A powerful tool in spreadsheets that allows users to summarize, analyze, explore, and present summary data.

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