Which of the Following Is a Problem That Limits a Firm's

question 93

Multiple Choice

Which of the following is a problem that limits a firm's ability to pursue a geocentric policy?

• A)The lack of management transfers from home to host countries,and vice versa,can lead to a lack of integration between corporate headquarters and foreign subsidiaries.
• B)The higher pay managers on an international fast track enjoy may be a source of resentment within a firm.
• C)The firm fails to understand host-country cultural differences that require different approaches to marketing and management.
• D)It limits advancement opportunities for host-country nationals.

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Definitions:

Brands

Symbols, names, or designs that identify and differentiate products or services from those of competitors.

Postpurchase Stage

A phase in the consumer decision process that involves the evaluation of a purchased product and the experience of using it.

Purchase Decision Process

The stages a consumer goes through before, during, and after buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Expectations

The beliefs or standards that customers hold regarding the performance or qualities of products or services they purchase.