The Number of Intermediaries Between the Producer and the Consumer

question 20

True/False

The number of intermediaries between the producer and the consumer is known as the channel length.

---

Definitions:

Convenience Product

A consumer item that is widely available and purchased frequently with minimal effort.

Unsought Product

A type of product that consumers typically do not think of buying until a need arises or they are made aware of it through advertising.

Convenience Products

Items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.

Specialty Outlets

Specialty outlets are retail stores that focus on selling a specific category of products or services, offering a deep selection within those categories.