The Identification of Distinct Groups of Consumers Whose Purchasing Behavior

question 86

Multiple Choice

The identification of distinct groups of consumers whose purchasing behavior differs from others in important ways is known as

• A) market segmentation.
• B) market penetration.
• C) diversification strategy.
• D) differentiation.

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Definitions:

Process Addiction

A behavioral addiction where an individual becomes compulsively engaged in an activity that does not involve an addictive substance, such as gambling, eating, or shopping.

PHQ-2

A brief, initial screening tool consisting of two questions used to assess the presence of depressive symptoms.

Depressive Disorder

A mental health disorder characterised by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.

Detection Window

The period during which a particular substance or marker can be identified or detected through testing.